get to know us

I am Abby Gaskell

Owner / operator of Gaskell Socials; A dynamic social media agency dedicated to elevating brands through impactful online strategies and authentic storytelling.

How We Help

We help brands by developing tailored social media strategies, creating high-quality photos and videos, crafting compelling captions, managing your social media platforms, engaging with your audience, and providing detailed performance reports—all to authentically connect your brand with its audience and drive meaningful results.

Social media never sits still, and neither do we. We’re always experimenting, learning, and adapting to make sure your brand stays ahead of the curve.

Always Learning & Innovating

Your feedback shapes everything we do. We’re constantly growing, learning, and evolving—not just for ourselves but to make sure your brand and your story keeps moving forward.

Driven by Growth

We don’t just focus on making things look good — we create content with strategy. Every piece of content is designed to reflect your brand and it's unique story to help it grow in meaningful ways.


Creativity with Purpose

When your brand succeeds online, we see it as a win for us too! This year, let’s focus on building a strong, consistent presence that delivers real results for your brand online.

your success

what we value

We began with a simple goal: to help businesses connect meaningfully on social media. When Abby founded Gaskell Socials in Fredericton NB, we quickly grew from a one-person vision to a team that has become a trusted partner for brands looking to make an authentic impact online.

By focusing on high-quality, tailored content, we set ourselves apart from day one. Today, Gaskell Socials is all about empowering businesses to share their stories on socials with strategic, creative content. We make social media work for you—so brands can focus on what they do best.

where we started

See Our Portfolio

where we are now

Every business needs a social media presence, but it’s about more than just looking good—it’s about making it work for you.

At Gaskell Socials, we help you show up consistently, connect with your audience, and make the most of your time online.

We focus on creating content that’s flexible, efficient, and aligned with your brand, so managing your social media feels simple, effective, and stress-free.

our mission

Let's Work Together